Web Psychology - Whiteboard Friday

The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

All marketers hope to see their audiences move down their marketing funnel, eventually converting to paying customers. We reach out through social media, we create content that we hope resonates, and we optimize our sites in hopes of eliciting certain behaviors from those customers. Psychology, then—the study of mental functions and behaviors—is a foundational part of what we do.

In today's Whiteboard Friday, Nathalie Nahai—the web psychologist—explains some of the more fundamental aspects of people's behavior online, offering insight into ways we can improve our efforts to reach them.

<iframe class="wistia_embed" name="wistia_embed" src="http://fast.wistia.net/embed/iframe/ywg44khp70?canonicalUrl=http%3A%2F%2Fmoz.com%2Fblog%2Fweb-psychology-whiteboard-friday&canonicalTitle=Web%20Psychology%20-%20Whiteboard%20Friday%20-%20Moz" allowtransparency="true" frameborder="0" scrolling="no" width="480" height="295"></iframe>

For reference, here's a still of this week's whiteboard!